Key Insights

What the Data Tells Us

23 actionable findings derived from CloudFront log analysis across 30 months (Nov '23 – Apr '26) of HRA tool usage data, covering traffic patterns, feature adoption, user behavior, and geographic distribution.

Total Insights23Across 6 categories
Event Patterns4Systemic academic cycle
Hidden Features2Opacity controls, CDE export
Quality Issues3Errors, error rate drop, anomalies
Events & Traffic Spikes
#1 · Spike

An unidentified event drove a 4,075% EUI surge in March 2024

171 → 7,140 visits in one month · Probably an internal HuBMAP/HRA training session

No public record found for this event. Likely an internal HuBMAP/HRA training or course module. Reach out to the HRA team for records of any workshops or courses in March 2024.

#2 · Spike

October 2024 triple-tool spike was eerily symmetric

CDE=1,218 · EUI=1,254 · RUI=1,253 · Probably: 'HRA: Powers of Ten' Workshop

CDE visits1,218HC
EUI visits1,254HC
RUI visits1,253HC

Probably the 'HRA: Powers of Ten' JumpStart workshop (Andreas Bueckle, IU CNS, NIH HuBMAP JumpStart Fellowship 2024–25). Lean into this by building a unified 'HRA Demo Mode' or guided multi-tool walkthrough that an instructor can run in one session.

#3 · New Event Found

April 2025: A CDE + FTU Explorer co-spike we weren't tracking

CDE +156% · FTU +471% · Probably: HuBMAP working group or HRA release training

Probably an HRA working group session or training around a new HRA release. There are at least 3 distinct recurring event types — each warrants its own outreach strategy.

#4 · Academic Pattern

October is consistently the highest-traffic month

Oct avg: 4,311 visits · Oct 2025: 4,813 (all-time peak)

Plan major feature releases and outreach campaigns for September so they're polished before the October peak. Ensure server infrastructure can handle 4–5× normal traffic.

Tool Trajectories
#5 · Growth Story

KG Explorer launched and immediately dominated — but is now declining

Peak 16,302 in Mar '26 → 2,578 in Apr '26 (-84%)

Monitor KG Explorer's upcoming monthly numbers closely. If decline continues past the seasonal dip, investigate whether users are hitting friction points.

#6 · Lasting Impact

The March 2024 event permanently lifted EUI's baseline

Pre-event avg: 132/mo → Post-event avg: 209/mo (+58%)

Pre-event baseline132 visits/moHC
Post-event baseline209 visits/moHC
Permanent lift+58% (+77 users/mo)HC

Events are one of the highest-ROI growth strategies for HRA tools. Each major event leaves a lasting baseline increase. Doubling event frequency could compound baseline growth significantly.

#7 · Concerning Trend

Non-KG tools are flat-to-declining in H2 2025

535–787 visits/mo (ex-KG), down from 744–1,491 in H1

Non-KG H1 2025 avg~786 visits/mo
Non-KG H2 2025 avg~759 visits/mo
EUI 2025 vs 2024 (ex-spike)−16%HC

Cross-linking between tools could keep users in the HRA ecosystem rather than leaving after one tool. KG Explorer's success may be cannibalizing EUI and FTU traffic.

Quality & Retention
#21 · Quality Improvement

KG Explorer error rate fell 70% from launch — fixes are working

87 errors/100 visits at launch (Oct '25) → 26.5 by Apr '26

Oct '25 (launch)87 errors / 100 visits
Apr '26 (current)26.5 errors / 100 visits
Improvement70% reduction

CDN icon path fixes and CORS improvements are measurably reducing the error rate despite growing visit volume. Complete the technology-names API CORS fix to push below 5 errors/100 visits.

#22 · Retention Signal

User return rates are climbing — habitual use is forming across all tools

RUI 25% · EUI 16.2% · KG Explorer 26.6% in Apr '26

RUI return rate25%
EUI return rate16.2%
KG Explorer return rate26.6%

RUI's high return rate reflects tissue registration as a professional recurring task. KG Explorer building from near-zero to meaningful return rates in months is strong. Invest in bookmarking, sharing, and keyboard shortcuts to deepen these habits.

#23 · Power Users

Top cross-tool combo: CDE + EUI + RUI — the full atlas workflow

2,052 users visited 2+ tools · top combo: 554 users

Top comboCDE + EUI + RUI
Top combo users554
Total multi-tool users2,052

Power users who chain multiple tools are your highest-value audience. Surface contextual deep-links between the top 3 combos (CDE+EUI+RUI, EUI+RUI, EUI+KG) directly in each tool's UI. Even a 5% increase in the multi-tool rate would represent hundreds of higher-engagement sessions.

Feature Insights
#8 · Hidden Feature

RUI opacity controls are nearly invisible to users

262 total opacity toggles across 5,548 RUI visits (4.7%)

Total opacity toggles262
Usage rate4.7% of RUI visits
Most-used toggleAll Structures (57×)

Surface opacity controls with an onboarding tooltip on first RUI load. A simple 'Tip: You can toggle organ visibility' prompt could dramatically increase this metric.

#9 · Instrumentation Gap

CDE export/download usage cannot be measured yet

297 visualizations created · download events not yet tracked in app

Visualizations submitted297
Download trackingNot yet tracked in app
Completion rate82% of uploads

Add an explicit CDE download/export analytics event first. After instrumentation is in place, audit the post-visualization screen and add a more prominent CTA if measured usage remains low.

#11 · High Engagement

EUI spatial search users are deeply engaged once inside

1106 scene navigation events vs 222 button clicks (5.0×)

Button clicks222
Scene navigation events1106 (5.0×)
Continue to search104 (47% of clicks)

The spatial search onboarding has a 47% continuation rate. Simplifying organ selection or adding 'Quick Search' presets for common organs (kidney, heart) could significantly increase completion.

#10 · Navigation Pattern

RUI users move left more than right

A key: 1,558 uses · D key: 913 uses

Lateral movement is asymmetric (left over right), while both vertical (W/S) and depth (Q/E) controls are active. Consider a visible movement guide or smart-snap features to reduce navigation friction.

#17 · Quality Issue

47% of all errors come from 3 fixable bugs

16,636 KG + 1,531 EUI errors traceable to specific root causes

KG Explorer errors43% (16,636 errors)
EUI errors4% (1,531 errors)
RUI errors45 errors ✓

Fix in priority order: (1) Patch API CORS on technology-names endpoint. (2) Audit KG Explorer CDN paths for icon assets. (3) Add null guard in EUI's getLastPickedObject before index [0].

#12 · UX Insight

64% of CDE users skip the landing page entirely

233 of 362 uploads bypassed the landing CTA

Landing CTA clicks129
Total uploads362
Direct-to-upload rate64% bypassed landing

The upload page itself needs to be fully self-explanatory. Add in-page guidance, accepted file format info, and a quick-start template directly on the upload screen.

Portal & Ecosystem
#18 · External Integration

GTEx Portal is HRA's largest external API consumer — 2.01M requests

GTEx 2.01M · HubMAP 1.65M · SenNet 121K · EBI 110K

HRA is foundational API infrastructure for at least 4 major genomics platforms. Any breaking API changes need careful deprecation periods and partner notifications.

#13 · Discovery Path

The HRA portal is the primary tool discovery mechanism

7,804 portal navigation interactions in tracked UI elements

Portal nav interactions7,804
Applications link1,078 clicks
Training link460 clicks

The portal's 'Applications' navigation link (1,078 interactions) is a critical funnel point. Ensure the tool listing page loads fast and is updated immediately when new tools launch.

#19 · Discovery Path

Users browse 'Data' 1.8× more than 'Apps' — data drives tool discovery

Data: 922 clicks · Apps: 507 · Development: 234

Embed tool launch points directly within data browsing pages. 'Explore this dataset in EUI' CTAs placed on data pages capture users already in research mode.

#14 · Feature Champion

FTU Explorer's entire value is in one element

7,142 bar graph interactions from a single UI element

Bar graph interactions7,142
Rank among all elements#2 overall
Other FTU elements in top 20None

FTU Explorer has a very focused use case. Double down on the bar graph: add filtering, export, and comparison features. Consider it as a standalone embeddable widget.

Traffic & Geography
#20 · Engagement

Engagement is bimodal — users either bounce immediately or go very deep

28% single-event bounces · 23% with 11+ events

Two distinct user archetypes exist. Design for both: add immediate value indicators on first load to hook bouncers, and invest in advanced features for power users who return.

#15 · Global Reach

Asia-Pacific accounts for nearly 1 in 4 visits

22,298 visits (28.3%) from Asia-Pacific

Asia-Pacific total22,298 visits (28.3%)
Hong Kong rank#3 globally
Singapore rank#6 globally

Asia-Pacific is the #2 market by region. Ensure HRA tools are geographically distributed to minimize latency for Asian users, and consider outreach to HK, SG, and JP institutions.

#16 · Anomaly

Ecuador, Bulgaria, and Seychelles show suspicious traffic volume

EC: 775 · BG: 334 · SC: 109

Ecuador rank#13 globally (775)
Bulgaria334 visits
Seychelles (pop 100K)109 visits

Cross-reference CloudFront IP addresses for Ecuador and Seychelles traffic against known CDN ranges. If confirmed as CDN artifacts, exclude from geographic analyses.